I just read an article on insights as to Google's strategy with placement of search results. It appears that some are closely watching this switch as it might bring a whole new mountain to conquer if you are trying to tackle search engine placement with your own personal property website. SEO economists have seen that Google is placing high relevance on "brand names". For example, if one enters a search term in a browser typically 10 results would be served on the first page with those 10 being unique sites. NOW, they are showing a sites links as sub categories under the main placement, see screen shot below. This means that real estate on the search result pages will now contain less variety. One site and its pages/links could take up half of page 1. This also means that if you are not a "brand name", you could very well end up on page 7 when you were on page 1. This will also appear to force more to focus on paid placement vs organic placement because organic placement will now be eaten up by the "big guy". This is now being tested in a few selected areas, mostly the UK...but if Google likes it, then it could become a standard around the globe!

For the related article, visit http://www.tnooz.com/2011/08/16/news/time-to-wave-goodbye-to-intermediaries-in-travel-brand-search-results/?utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=00dfb37d58-RSS_EMAIL_CAMPAIGN&utm_content=Yahoo!+Mail