Vacation Rental- How good is your follow-up?

by Dava Tue, September 20 2011 16:50

A friend of mine recently stayed in a vacation rental and I asked her how she liked it. She replied, “I loved it. I will never forget this place because when the owner sent back my deposit check, she also sent me a handwritten note thanking me for my business. I was pleasantly surprised!” I thought, WOW now that is good client follow up. So with that, what are you doing to show your guests that you appreciate their business?

I then reflected on myself that I could do a better job with guest follow-up. So, I decided to create a thank you postcard for my guests. I will send this note via the post office mail, after my renters have left so they will have a memoir to remind them where to find me again if they decide to return. It will also show my appreciation for their business. Since I do not collect/return deposits, I had to think of something that would fit my business philosophy. I thought of this idea because I have heard a few guests of mine tell me that they couldn’t remember where to find my place. I’m not sure about you but if you’ve ever tried to locate a rental within the advertising sites these days, it can be tough weeding through it all, not to mention remembering the place you rented last year. Why not save them some work and provide a card that they can put on their fridge or store in a place where they can find it and go directly to your ad or site versus surfing for it and ultimately renting from someone else.

 I encourage you to think of your own situation and provide that extra little effort that may reap you repeat business! Happy renting.

 

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