It’s a new year! Forget resolutions….It’s time to take action. Creating or reenergizing your client communication plan is an important business practice you should consider integrating in the New Year to set your business up for success.

The New Year is a great time to refocus your client communication and in so doing enhance owner loyalty and the loyalty of returning guests. It’s important to build ongoing relationships with your clients and every interaction is an opportunity to enhance those relationships. Keep in mind, owner retention as well as returning guests are more cost-effective than acquiring new ones. This year, take the time to include a simple communication plan in your overall marketing strategy.

If you haven’t already, you may want to consider the following:

·         What Works?:  Consider what has worked for you in the past and what has not been successful. You don’t want to make the same mistakes.

·         Editorial Calendar:  Develop an editorial calendar and content to deliver a unified monthly message across all platforms based on timely information, resources, and current offerings.

·         Email Marketing:  Develop a monthly email marketing campaign targeting both owners and returning guests.   

·         Blog:  Create a blog that delivers valuable and useful content, providing a compelling reason to come back.

·         Quarterly Newsletter:  A quarterly newsletter can be sent as a direct mail and packed with valuable content.

·         Facebook:  If you haven’t already, create a Facebook account. It’s free, simple to update, and can be easily incorporated in your overall communication plan.

·         Repurpose Content:  To deliver a unified monthly message you can consider repurposing content from your email campaign for your blog, Facebook postings, newsletter, etc.

·         Birthday Cards: Show them you care…..send them a birthday card from your organization.

The New Year is the perfect time to set your business up for success and begin implementing your client communication plan. The year goes quick, so start today.